In newspaper parlance, an exclamation point is frequently referred to as a "slammer," and when I was a graphics editor back in the day, we had an unofficial rule: no more than two slammers in a headline, per staffer, per year...
See, the problem with slammers is that they tend to make you think something exciting is going to happen...when often, as in the case of this particular SOG, nothing does...
Game Play: Match one of two "hot numbers"
Did I win? Nay.
What could I have won? $20K
Total Spent: $14
Total Won: 1 Free Ticket, $5 cash