![](http://photos1.blogger.com/blogger/3701/1443/320/gwmt-%20bud_light%20logo.jpg)
Last night, at the Predators Foundation Wine Tasting & Auction (and no, it wasn't nearly as snooty as that might sound), Budweiser was present with a stash of the "day-fresh" Bud Light, or beer that had been brewed, bottled, and shipped to Nashville that very day.
It was, easily, the best Bud Light I have ever tasted. Which isn't really saying all that much, in the long run, but still, it was good.
And that's why the whole "day-fresh" campaign is the stupidest marketing effort ever.
Why whet the palate of your customer base with the promise of what could be, when 99.986% of the time, they're going to have to drink the swill that's been sitting around one, two, six, eight weeks?
![](http://photos1.blogger.com/blogger/3701/1443/200/Arrogant_bastard.jpg)
Bud Light, clearly, doesn't age well. It's meant to be brewed and consumed, apparently, in the same day.
'Twas a nice experiment, oh powers-that-be at Anheuser-Busch, but I'll stick to my Yazoo, Yuengling, Shiner, Arrogant Bastard, Sierra Nevada and whatever other premium stuff I can get my hands on, thank you very much.
1 comment:
We have a microbrewery and steakhouse we frequent so much, we get booze free half the time. JS loves their dark ales. If you are ever this way, we'll take ya.
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